Turn your idea into a real business

    Simple plans.
    Start free.
    Upgrade when you're ready.

    Everything you need to go from idea to business — pick the plan that fits.

    Free

    $0/month

    No credit card required

    Find out if your idea is worth building — free, forever.

    No credit card required

    Free Includes:

    Dex — Auto mode
    1 idea at a time
    15 conversations with Dex (lifetime)
    1 document to get you started
    1 Tactyl Review
    1 product preview when you hit 30%
    50 Builder credits (one-time, not monthly)
    Live validation score
    Replace your idea anytime — previous ideas stay locked
    Sketch canvas & Quick notes

    Not included:

    Monthly Builder credit top-ups
    File uploads
    Edit documents
    Advanced documents (pitch deck, term sheet)
    Most popular

    Shape

    $8.99/month

    Go deeper with your idea — test it, plan it, and get it ready.

    Cancel anytime · Keep everything you've made

    Includes Free, plus:

    Dex — Auto & Fast modes
    Up to 4 ideas
    Unlimited conversations with Dex
    2 documents per idea
    2 Tactyl Reviews per idea
    1 product preview per idea (4 total)
    100 Builder credits at signup, then 100 added each billing cycle
    Delete and start over
    Sketch canvas & Quick notes

    Not included:

    Upload your own files
    Edit documents
    Advanced documents (pitch deck, term sheet)
    All AI modes (Expert)
    Unlimited ideas and build projects

    Launch

    $24.99/month

    Everything you need to build and launch your business.

    Cancel anytime · Keep everything you've made

    Includes Shape, plus:

    Dex — All modes (Auto, Fast, Expert)
    Unlimited ideas
    Unlimited conversations with Dex
    Unlimited documents
    Unlimited Tactyl Reviews
    Unlimited product build projects
    250 Builder credits at signup, then 250 added each billing cycle
    Upload your own files
    Edit your documents
    Advanced documents (pitch deck, term sheet)
    Delete and start over
    Sketch canvas & Quick notes
    Enterprise

    Enterprise

    Custom

    Custom setup for teams and organisations.

    Includes Launch, plus:

    Tailored pricing
    Custom Dex AI
    Advanced custom guardrails
    Advanced custom configuration
    White labeling
    Custom features
    Dedicated support
    Dedicated instance

    Not sure which plan?

    Just getting started? Free lets you validate one idea — 15 Dex chats, one review, a live score, and 50 Builder credits once. Ready to go deeper? Shape opens four ideas, unlimited Dex, and 100 Builder credits at signup, then 100 more each billing cycle. Ready to build? Launch is unlimited ideas and builds, plus file uploads, editable docs, and 250 credits at signup, then 250 more each cycle.

    Compare features

    The limits that actually change as you move up — same numbers as inside Tactyl.

    Dex & your idea

    Dex modesAuto & Fast
    Conversations with DexUnlimited
    IdeasUp to 4
    Live validation score

    Documents & reviews

    Documents2 per idea
    Tactyl Reviews2 per idea
    Edit documentsNot included
    File uploadsNot included
    Advanced documents (pitch deck, term sheet)Not included

    Building

    Product preview1 per idea (4 total)
    Builder credits100, then +100 / cycle
    Sketch canvas & Quick notes
    Replace or restart an ideaDelete and start over

    For teams

    Custom Dex AINot included
    Custom guardrails & configurationNot included
    White labelingNot included
    Dedicated instance & supportNot included

    Builder credits are used when Dex generates or updates a product. Free gets 50 once — they do not top up. Shape and Launch get 100 and 250 at signup, then that amount is added again on each paid billing cycle. Unused credits stay in your balance.

    Frequently Asked Questions

    Still not sure?
    Start free.

    No credit card. No commitment. Just your idea.

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