Turn your idea into a real business

    Simple plans.
    Start free.
    Upgrade when you're ready.

    Everything you need to go from idea to business — pick the plan that fits.

    Free

    $0/month

    No credit card required

    Find out if your idea is worth building — free, forever.

    No credit card required

    Free Includes:

    Dex — Basic
    1 idea at a time
    Limited conversations with Dex
    See if your idea has potential
    Track your progress
    Build 1 product preview
    50 building credits
    Support when you need it
    Most popular

    Shape

    $8.99/month

    Go deeper with your idea — test it, plan it, and get it ready.

    Cancel anytime · Keep everything you've made

    Includes Free, plus:

    Dex — Full
    Up to 4 ideas
    Unlimited conversations with Dex
    Generate 2 documents per idea
    Request expert human review
    Build your product
    100 building credits
    Choose how your product is built
    Delete and start over
    Publish your product
    Support when you need it
    Quick notes

    Launch

    $24.99/month

    Everything you need to build and launch your business.

    Cancel anytime · Keep everything you've made

    Includes Shape, plus:

    Dex — Full + Human Review
    250 building credits
    Unlimited ideas
    Unlimited product building
    Unlimited documents
    1-on-1 expert consultation
    Request Tactyl to build for you
    Priority support
    Delete and start over
    Upload your own files
    Publish your product
    Edit your documents
    Advanced business documents
    Quick notes
    Visual planning board
    Enterprise

    Enterprise

    Custom

    Custom setup for teams and organisations.

    Includes Launch, plus:

    Tailored Pricing
    Dex customised for your business
    Custom AI settings
    Custom platform setup
    Your own branding
    Custom Features
    Dedicated Support
    Your own private platform

    Not sure which plan?

    Just getting started? Go with Free — you can explore your idea and see your first score without paying anything. Ready to go deeper? Shape gives you the tools to plan and test. Ready to launch? Launch gives you everything.

    Compare features

    Getting Started

    Dex conversationsUnlimited
    IdeasUp to 4
    Idea scoringYes
    Progress trackingYes

    Building your business

    Documents2 per idea
    Product builderIncluded
    Build credits100
    Planning boardNot included

    Getting Help

    SupportStandard
    Expert reviewIncluded
    1-on-1 consultationNot included
    We build for youNot included

    Advanced

    Publish productIncluded
    File uploadsNot included
    Custom brandingNot included

    * Building credits are used when Dex helps you create or update your product. The more you build, the more you use.

    Frequently Asked Questions

    Still not sure?
    Start free.

    No credit card. No commitment. Just your idea.

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